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Unfortune



Taking on Victoria’s Secret

At 9 on an overcast morning, controlled chaos reigns at the headquarters of lingerie merchant Bare Necessities. An unusual team of consultants has just taken over the company’s unadorned conference room in Avenel, N.J. One consultant is shoving desks into the center of the room. Others are unpacking gigantic Post-it Notes from boxes and plastering them on the walls.








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