Why is it called the Zune? [The Other End of the Telescope]

How did Microsoft come to name its new media player the Zune? In an interview with the San Francisco Chronicle, David Placek, CEO of Lexicon Branding, the company that came up with the Zune name, says:

“The letter z’s current popularity in respellings like ‘boyz’ and ‘antz’ lends a youthful irreverence. Even though it isn’t obviously derived from any real word, Zune could pass for a casual abbreviation, in the same way that ‘zza stood in for pizza with some people 10 years or so ago.“

Well…..yes. There’s also Bill Gates’s personality.  Zzzzzzzzzzzzz……