Archive for the ‘Advertising and Marketing’ Category

‘Tis the Season for E-vites

December 16th, 2007 by | No Comments | Filed in Advertising and Marketing, E-commerce, IACI, Internet, Technology

Evite and other providers of online invitations are reporting double-digit growth, thanks to higher postal rates and eco-conscious party givers

Advertising of the Year (Part Two)

December 14th, 2007 by | 5 Comments | Filed in AAPL, Advertising, Advertising and Marketing, GOOG, Innovation, Internet, NOK, NWS, YHOO

2007 saw the definition of advertising broaden, while the arrival of the iPhone presages a new battle for consumers. Simon Waterfall, co-founder of London ad agency Poke, shares the view from Europe

Battling Data Monsters at Yahoo!

December 13th, 2007 by | No Comments | Filed in Advertising and Marketing, GOOG, IACI, Internet, Search Engines, TWX, Technology, YHOO

Usama Fayyad is helping the Internet giant figure out how to harness the massive amount of data it collects in ways that profit advertisers and protect Web users

The Year in Advertising

December 12th, 2007 by | No Comments | Filed in Advertising and Marketing, ERTS, INTU, Innovation, branding, design

In the first in our series looking back at the best global branding and marketing of the year, Johnny Vulkan of Anomaly gives the view from the U.S.

In Japan, Bloggers Get to Pick Ads

December 5th, 2007 by | No Comments | Filed in AMZN, Advertising and Marketing, Asia, GOOG, International, Internet, NKE, TSBF, YHOO

Online ad service AdButterfly treats advertisers and bloggers as equals, letting marketers pick blogs—and bloggers choose what gets posted

Facebook Dims the Beacon Spotlight

November 29th, 2007 by | No Comments | Filed in Advertising and Marketing, GOOG, Internet, NWS, Policy, Technology

The social network gives in to complaints, granting users greater control over a system that shares information about Web activity

Wristwatches for the Rich

November 25th, 2007 by | No Comments | Filed in Advertising and Marketing, Autos, BID, Retailing, branding, design

In life, most people try to avoid complications, but when buying a watch, the more complications the better

The EU Delays Google’s Ad Buy

November 13th, 2007 by | No Comments | Filed in Advertising, Advertising and Marketing, Company News, Europe, GOOG, Info Tech 100, International, Internet, Legal Issues, MSFT, Mergers & Acquisitions, NWS, Search Engines, TWX, Technology, YHOO

European officials want more time to review the proposed DoubleClick deal, and critics in the U.S. hope the FTC is paying attention

Dove (D)evolution

November 12th, 2007 by | No Comments | Filed in Advertising, Advertising and Marketing, Innovation, Internet, Media, ULVR, branding

The beauty company says it’s helping improve young women’s self-esteem, but its much-lauded ad campaign may not be sending the right message

We Don’t Need ‘Do Not Track’

November 11th, 2007 by | No Comments | Filed in ACXM, Advertising, Advertising and Marketing, GOOG, IACI, Internet, Legal Issues, MSFT, NWS, Policy, SBUX, TWX, Technology, VZ, Viewpoint, YHOO

To protect consumers’ privacy in the digital age, we need better adherence to existing guidelines—not a whole new set of regulations