Online ad service AdButterfly treats advertisers and bloggers as equals, letting marketers pick blogs—and bloggers choose what gets posted

The savviest marketers understand that successful products appeal to the heart, not the mind

The Chinese B-to-B Internet company’s IPO raises $1.5 billion, which will allow a buildup of its online auction site and payment service

As the number of participants and advertisers grows, private equity firms explore investments in the country’s top marathon-organizing companies

Democracy plus low labor costs make the world’s largest Muslim country a potential economic powerhouse. One problem: a restrictive legal system

Every company knows how to get more innovative, but few are willing to make the cultural changes necessary to get results

A comparative look at the economy and markets of 1987 vs. today, plus a review of sector performances during three crash-related periods

Giant companies know their brands are worth a fortune. The key to marketing your business is finding a timeless position and staying focused

Neuromarketers use sophisticated brain-imaging technology to test consumer response and help clients fine-tune their strategies

With a nod to Facebook, large companies now have the virtual equivalent of the water cooler on the Web