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This Is Your Brain on Advertising

October 8th, 2007 by | No Comments | Filed in CL, DAI, DIOR.PA, GAZ.PA, ITV.L, LVMH.PA, NESN.DE, NKE, NWS, OMC, OREP.PA, PEUP.PA, PG, RENA.PA, UL, VIA, WPP.L, WWY

Neuromarketers use sophisticated brain-imaging technology to test consumer response and help clients fine-tune their strategies

The retail giant has dropped Draft FCB as its ad agency of record, just six weeks after handing it a $580 million account

November 28th, 2006 by | No Comments | Filed in ADM, AES, Advertising, BLL, CMCSA, CRS, CTL, FCX, FD, HET, HOG, IPG, Investing, MER, MON, OMC, SRX, Stock Recommendations, WPPGY

Standard & Poor’s likes Interpublic Group, Omnicom, and WPP Group. Here’s why

Regardless of what Wall Street thinks, Robert Zagunis and his team stick with the stocks in their portfolio—as long as they create value